Title: Expand Your Personal Brand
Author: Carla Jenkins
Genre: Business, Nonfiction
I have written this
book because I want to save you, the reader, time, money and agony. I have
learned these 20 lessons after 10 years of trial and error. The topics I cover
are financial, personal branding, marketing and time management. I have started
out with zero dollars in my pocket and have worked many 6-figure jobs due to
these lessons. ‘ Expand Your Personal Brand!’ kills the learning curve by
giving you realistic answers and timetables to solve your personal and
professional branding problems. These 20 stories are real because I have lived
them. I wish you, the reader, unlimited success.
- Carla Jenkins
Author Bio
Carla
Jenkins is a phenomenal expert specializing in project management and positive
change management. She helps people capitalize upon all opportunities that
positive change brings. Jenkins has received her BA in International Economics
from Hiram College and her MBA from Cleveland State University. She also
possesses 10 years’ experience in corporate America, a LinkedIn Pulse
contributor and a certified project management professional. Ms. Jenkins is the
host of Positive Change with Carla radio show focusing on positive change and
project management.
Having earned 4 promotions
in 9 years, Jenkins has experienced and handled positive change management head
on. Many people only talk about change in the negative, but change can be
positive. No one talks about positive change, so Jenkins learnt how to manage
this change through trial and error. You can check her out at http://carlarjenkins.com/
Links
Book Excerpts
Developing a personal brand strategy is essential towards career
advancement. Even before you walk into the office for an interview, your personal
brand proceeds you. - Personal Brand Strategy Tips chapter
There is many poor branding out there. Every day some talking head is
mentioning personal branding. No one talks about brand consistency;
however, brand consistency is the way to stay memorable and relevant. Above all
else, be consistent. Your effort will not matter if you aren’t. - 5 Steps to
Brand Consistency
Now more than ever, it is imperative that any professional has a
personal career brand. You can no longer just do your job and update your
resume. The average person will have in between 7-10 jobs in his lifetime. You
must actively manage your career to find the next job; hence, the importance of
creating and maintaining a stellar personal career brand. - Employing The Three
C’s (Clarity, Consistency and Constancy) to Improve Your Personal Career Brand
chapter
Everyone wants to brush off their resumes and apply for the new jobs.
The problem with this strategy is that you’re doing the same thing. Last check;
insanity is the doing the same thing but expecting a different result. It is my
responsibility to dispense truth and not sell pipe dreams to anyone here.
Therefore, I am telling you that you need to develop your unique selling
proposition in order to get a new job this year. – from developing your unique
selling proposition chapter
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